BUZHA-

Branding for the Chinese traditional handicraft “Buzha”

DURATION MY ROLE Personal Project

Mar - May 2021 Brand Identity

3 Months Industrial Design

BACKGROUND

Buzha is a characteristic handicraft of Jianchuan County. This project is a cooperation between CAFA and the Jianchuan County government to help create branded packaging with regional characteristics. It is intended to help Jianchuan County enrich the regional characteristics, enhance its brand image, and increase people’s desire to travel here and buy handicrafts.